Esfruti
Can a brand clearly express what it is — and what it’s made of — at first glance?
Esfruti is frozen fruit, ready to blend.
Services
Branding
Location
Mexico city
Year
2025
THE CHALLENGE
In a category full of noise, claims and confusion,
clarity becomes the hardest thing to achieve.
How do you build a brand that feels as simple and real as the product itself?
The Approach
We stripped everything back to the essentials.
Real fruit.
Bold colors.
Raw, organic shapes.
No distractions. No explanations.
Just what it is.
The Result
A brand that says everything without needing to say much.
Clear, fresh, and instantly understood. In collaboration with Andrea Durán.
