The
Team
At Coordenada, we combine customer research and creativity to build ideas that work in the real world.
We believe every project is an opportunity to leave things better than we found them — helping businesses grow with purpose and real impact.
That mindset shapes our team: a space driven by curiosity, kindness,
responsibility, and service — to our clients, to each other, and to something bigger than ourselves.
Make it count. Make it kind.
Currently pursuing a Master’s in Integrated Marketing Communications (IMC) at Northwestern University’s Medill School in Chicago — a program focused on solving business challenges through a customer-centric approach. Pamela studied Marketing and Advertising at CENTRO and is certified in Design Thinking from Kellogg. She co-leads Coordenada and is constantly drawn to great stories — she can spend hours reading and talking about them.
Based in Madrid, she co-leads Coordenada. She studied Industrial Design at Universidad Iberoamericana and later completed an MBA focused on strategic design and behavioral economics. She has built her career in innovation, connecting human behavior with business strategy, and is driven by understanding why people do what they do.
Passionate about shaping how brands look, feel, and communicate. She focuses on the visual world as a way to build clear, authentic voices. Specializing in branding, she creates identities that connect with people in a meaningful and intentional way. She is currently studying Marketing and Advertising at CENTRO and is part of Coordenada, where she collaborates on creative projects driven by strategy and storytelling.
I am deeply passionate about understanding human behavior and culture, and how people make decisions shaped by their context. I constantly observe patterns and insights that often go unnoticed, translating them into strategic thinking that guides brands.
