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pamela@coordenadacreativa.com
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Brand Strategy
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Strategic Tasting
How might we replace assumptions with real customer signals?
The best products are not created in meeting rooms — they are shaped by real interactions with the people who will actually use them.
Toro Manifesto
What happens when the things around you start to mean something?
Design stops being functional. It becomes personal.
Breuer
How do you turn a brand into an experience you can see, touch, and remember?
Designing meaning through every touchpoint.
Rivera García
How do you build an identity that reflects the level of work you’re already doing — without overexplaining it?
Creating a brand that doesn't need to explain itself.
Dinámica+
What happens when a 25-year-old industry leader outgrows its own name?
Reimagining a legacy brand for the future of entertainment.
Esfruti
Can a brand clearly express what it is — and what it’s made of — at first glance?
Esfruti is frozen fruit, ready to blend.
Artemisa
How do you give form to a place before it exists?
Nothing else.
Cantalu
What happens when a brand stops guessing and starts listening?
Redefining Cantalu’s next era by putting its customers at the center.
Cocoon
What happens when two moms stop waiting for the brand they love to exist — and build it themselves?
A brand born from love — designed to feel that way from the first look.
Khrome Fresh
How do you design a brand for people on the move?
Creating a coffee-to-go brand inspired by movement, place and daily routines.
Spiceology
What happens when the ordinary becomes something you feel?
Reimagining Spicyology as a bold, expressive brand that turns everyday spices into something vibrant, unexpected, and full of character.
